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How often are you communicating with existing clients? From experience, we suspect that your answer will be "When we send our recall reminders". In practice, that probably means once a year for a spectacles client. That's not enough any more.
Increasingly, Cheap cigarettes online your clients are being exposed to attractive offers from your competitors on a daily basis on TV, newspapers, radio and now on the internet and on mobile phones.
Historically, an optician could rely on annual reminders as a source of regular income. But business in the internet age relies much more upon establishing a regular dialogue with clients who are becoming used to frequent conversations on social media, email and text messaging.
Historically, an optician could rely on annual reminders as a source of regular income. But business in the internet age relies much more upon establishing a regular dialogue with clients who are becoming used to frequent conversations on social media, email and text messaging.
Today, recognising that your clients' may be continually exposed to the propositions of your competitor professionals dictates that you must be pro-active towards their needs. in short, you must maintain a regular dialogue inbetween recalls. That conversation can be conducted at minimal cost using email effectively.
With years of experience in the design of client communications and incentives for opticians, we can help using pre-built templates. More...
With years of experience in the design of client communications and incentives for opticians, we can help using pre-built templates. More...
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